Project stories

Successes that make a difference

Successful development through sound analyses: We compare markets, competitors and opportunities in order to develop optimal strategies and ensure sustainable success. Thanks to detailed comparative studies and individual recommendations for action, we create a solid basis for long-term growth.

Strategy for the market entry of a charter airline and implementation

Leisure airline, project duration >5 years

Task

Establishment of the airline in the DACH market
Route development
Building brand awareness (B2B/B2C)

Representation vis-à-vis stakeholders and media
Contact person for authorities and official bodies

Result

Developing a market entry strategy and conducting needs assessments
Active role in market entry and expansion of the business (classic/dynamic and single-seat)
Representation of the airline in the DACH market
Process establishment for route development in coordination with tour operator customers
Development and implementation of marketing and PR measures

Fleet growth to up to 40 aircraft
Full contact initiation with all relevant players, conducting the discussions and contract negotiations. Presentation of the airline and routes.
Expansion of contacts with airports and official bodies

Strategy development and implementation of market entry into the DACH market

European charter airline, project period 24 months

Task

Market launch of a European airline in the DACH market
Placement with relevant stakeholders

Conclusion of corresponding contracts
Positioning within the industry

Result

Successful brand launch with development and expansion of new routes
Conclusion of relevant contracts with tour operators and cooperations
Conception of growth and incentive models

Positioning within the industry
Representation of the airline in the DACH market

Reorganization Marketing & Distribution

Medium-sized German airport, project period 15 months

Task

Development of a new sales and marketing strategy and supervision during the introduction
Analysis and inventory of work processes
Initiation of contact with airlines, tour operators and travel agency chains

Route development through analysis and identification of traffic flows, potentials and demand behaviour (B2B/B2C)
Interim management for sales and marketing activities

Result

Conception and support in the implementation of the new marketing and sales strategy
Better integration of the airport into the strategic processes of airlines and tour operators
Significant increase in passenger numbers in the following year
Event concepts for customer loyalty

Development and introduction of a concept for the marketing of advertising space for the airport and business park (online/print)
Support in PR work

Test market entry, increase awareness

Luxury train tour operator, project duration 2 weeks

Task

An operator of luxury train travel worldwide is considering entering the German market and wants to test the response to target groups relevant to it and lay the first traces of brand awareness.

Result

Identification of the right target group and approach of selected travel agents.
Organization of the trade fair appearance at the relevant trade fair for luxury travel.
Preparation of the correct address and material.

Representation and appearance at the trade fair, initial contact and bilateral discussions with over 100 interested travel agents.
Recording of the conversations and transfer of a customer file to the client.
Initiation of contact with relevant media.

Development of a strategy for the market launch of a travel app with a focus on the DACH market

Tourism start-up of a bank, project period 2 months

Task

Evaluation of market potential/growth opportunities
Identification of target group-specific user behavior in relation to tourism products

Examination and development of product design
Establishing contact with service providers and product suppliers

Result

Subject-specific elaboration for answering relevant topics and questions for committee resolutions
Identification and development of framework conditions with regard to compliance with the GDPR and package travel law

Development of ideas for additional features of the travel app that offer added value
Development of a roadmap with chronologically organized tasks and KPIs for the market launch, taking into account demand

Takeover of a representative office function

Airline, project duration unlimited

Task

Representation in German-speaking countries, contact person for customers, service providers, authorities and media
Contact initiation, mediation and assistance with organizational, strategic and legal issues and difficulties

Spokesperson function at press conferences, interviews and events

Result

Establishment and expansion of an extensive network
Introduction, representation and support of responsible person in charge
Positive positioning of the brand

Guarantee of a stable and trusting basis for business development
Crisis handling and communication

Sports sponsorship as an effective marketing tool

Airline, project duration 6 months

Task

Effective marketing measures are sought to increase awareness in the catchment area of new departure airports and to increase customer loyalty.

Result

Initiation, negotiation and conclusion of several sponsorship agreements with Bundesliga soccer clubs.
Creation of TV presence and attention.
Branding of aircraft with corresponding media attention.

Activation of PR and B2C measures to increase sales and brand awareness.
Initiation of further business opportunities in the B2B sector
Organization of flights for teams.

Conception and system evaluation for the expansion of business operations

Infrastructure provider for travel, transportation, leisure; project period 12 months

Task

Concept of the vertical expansion of business operations and evaluation of the necessary IT infrastructure

Creation of a business case

Result

Development of case studies with consideration of possible options
Conception of cross-vendor, modular IT system solutions to cover the requirements along with concrete implementation offers

Conducting preliminary discussions with providers and preparing for implementation

Realignment of the existing IT infrastructure

Boutique Tour Operator, project period 18 months

Task

Replacement of the existing inventory
Integration of dynamic packaging
Creation of bookability in stationary sales

Ensuring higher data quality and better integration of the direct customer business (IBE)
Increasing the level of internal automation
Definition of work processes

Result

Introduction of BEWOTEC daVinci as the new inventory
Integration of BEWOTEC flexStore (flexFlight/flexHotel) for dynamic packaging
Realization of bookability via Amadeus TOMA and BEWOTEC myJack
Implementation of OTDS data standard for delivery to price comparison systems (Amadeus BISTRO)

Integration of the Amadeus Leisure IBE on our own website
Automation and process optimization for fulfillment, reporting and billing (purchasing/sales)
Go-live after 12 months, 6 months before the planned end of the project

We are happy to support you. Talk to us!

make an appointment